She’s a
Small Wonder.
Helping brands grow with
authenticity and soul.
In the age of AI, automation and the ‘blandification’ of brands, impactful creative isn’t a nice-to-have, it’s how you cut through the noise. It’s also one of the most cost-effective ways to drive commercial growth (and yes, the data backs it).
Bringing in big creative agencies without clear thinking is the fastest way to burn through budget.
With Small Wonder you’ll get a fiercely authentic strategic brand leader who:
Asks the uncomfortable questions — not just, “What’s the deliverable?”
Actually cares why your brand exists — or helps you figure it out.
Knows the right people to tell your story with guts and honesty.
No wasted budgets. No AI fluff. Just distinctive, thoughtful work that grows your business.
Manifesto.
Hi. I’m Vickie.
Over the past 15+ years, I’ve held positions such as Brand Director, VP Global Brand, Head of Marketing and Head of Employer Brand at Deutsche Bank, JPMorganChase, JLL and more. I know which rules are sacred and which ones to break. Here’s my LinkedIn.
I’ve led award-winning campaigns and been on the jury for some of the industry’s top creative awards, so I know what great looks like. I’ve also seen enough corporate fluff that’s about as inspiring as a rock (no offence to rocks!).
My superpower is turning creativity into growth without losing authenticity. I hold a Cannes Lions Growth MBA specialising in exactly that. I don’t build brands just to look pretty; I build them with substance, ambition and soul.
Today, through Small Wonder, I work as an advisor, consultant and fractional brand director/CMO — partnering with start-ups, scale-ups and SMEs that are serious about taking their brand to the next level and grow with intention. Is that you?
Think you’re too small or under-resourced for powerful brand-driven work? Think again. With my expertise and world-class creative network, I’ll help you work wonders, both big and small.
Ian Hobbs, Founder, Consult Hobbs, UK.
The work:
Brand consultancy.“I engaged Vickie with a full review of my consulting business's brand, from overall positioning, brand tone of voice, visuals down to the details to see if it reflected who I was and the services I was offering. Vickie is an expert in the B2B space with clear frameworks and strategy gained from her corporate experience. these skills make her an excellent fractional CMO and brand consultant for start ups looking for go-to market strategies as well as those looking to professionalise their brand, getting then ready to
scale up.”
Elissa Kam, Founder, The Revel Partnership, Hong Kong.
The work:
Brand consulting and advisory.“Vickie helped me with my company deck and gave me advice on how to make my brand and business stand out. Not only is she extremely professional, she gave me invaluable advice to improve elements of my branding and marketing tactics that I didn’t even think of. She is extremely professional and enjoyable to be around, and I fully trust her opinion and advice! I highly recommend Vickie and her amazing creative mind.”
Giuseppe Stasolla, Owner, Pietralisa Holiday Home Rentals, Italy.
The work:
Website copy review, brand consultancy.“Hiring Vickie as a brand consultant to launch our rental business in Italy was a game-changer. In a highly competitive market, she helped us uncover our unique identity and strengths, providing us with a clear strategy to stand out. Vickie didn't just consult; she meticulously crafted our brand story and refined every detail of our property descriptions and all brand elements across Airbnb, Booking.com, and our own website.
The results were instant and undeniable: we achieved maximum occupancy and revenue from day one, even with no prior guest reviews. Our guests were immediately drawn to the unique identity she helped us create. I wholeheartedly recommend Vickie to anyone looking to build a powerful brand that delivers real results and real impact on the
bottom line."
CEO, WealthTech Scale-up, Singapore/Thailand.
The work:
Brand consulting, creative direction, copywriting, investor communications review.
“We hired Vickie to create a brand direction for a new business. She was very fast to respond right from the start. We were on a tight deadline. The brief was to create brand guidelines and build us a company deck, including look and feel and messaging. She quickly understood our business model, the audience and technical language involved which enabled her to tell our story, put together a fantastic visual representation and a pitch deck story that told it better than we could ourselves! Her eye for great photography and art direction also helped to elevate our brand to a discerning audience. I would highly recommend Vickie."
David Suppramaniam, Communications and Brand Manager, Construction Industry, Malaysia
The work:
Brand training and advisory.“Having worked with Vickie previously when she was Brand Director, APAC at JLL, I knew she would bring valuable insights on brand excellence to my team.
We recorded a training for the team where she gave valuable advice on the importance of brand excellence, consistency and the nuances and importance of navigating between global brand and local activations. She didn’t just preach, she gave the ‘why’ behind things and gave real-life authentic examples.
I would highly recommend Vickie for any brand consulting or brand leadership work.”
How I can help.
Every business has unique needs. If the below doesn’t quite hit the spot, let’s discuss and see what we can do together.
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Explore and define who you are and why you matter. I can help with brand positioning, messaging frameworks, tone of voice and strategic storytelling. The foundations that guide everything from marketing to sales. With me, you’ll walk away with clarity, coherence and a brand narrative with distinction that people can actually believe in.
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Working with my network of top-tier designers and creatives, I can lead the creation or refresh of your brand identity — from logo, colour, typography, photography direction to copywriting for your creative assets. I set the vision and ensure every choice has deep meaning, not just “looks pretty.”
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I can run brand workshops that bring clarity across the entire company. From brand persona, buyer persona to employer brand, your teams will come out with a deep understanding of what you and your audiences stand for and why. Everyone will speak the same language and your internal and external stories will align. Ideal for teams going through change, re-brand or rapid growth.
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I can develop brand marketing strategies and campaigns that drive awareness, engagement and growth. I translate strategy into execution, ensuring every piece of content, ad or idea builds your brand and moves the business forward.
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Employee-shared content gets 8x more engagement than official channels. Define your culture before it defines you. I build employer value propositions that translate through to distinctive employer branding campaigns, effective, empathetic internal communications frameworks and messages that build brand love.
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For businesses not yet ready for a full-time brand director or CMO: I can step in as a fractional leader or consultant/advisor, shaping long-term brand direction, guiding teams and embedding strategic thinking across the business. You’ll gain senior firepower, vision and accountability without the full-time headcount.
Let’s make some magic.
FAQs
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Small Wonder helps start-ups and scale-ups professionalise their brand, clarify their positioning and build a cohesive brand-driven marketing system that delivers on business objectives.
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Because rapid growth often leads to messy, inconsistent brand expression. A professionalised brand helps you:
look credible to investors, partners, and talent
build trust with customers
shorten your sales cycle
differentiate in competitive categories
unify internal teams around a clear story
avoid costly rebranding later
A strong brand accelerates growth and protects it.
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A fractional CMO/brand director is a senior marketing leader who works with your team part-time, providing the expertise of a full-time CMO without the cost, commitment, or hiring complexity.
This is ideal for businesses that need top-tier strategy and leadership but aren’t ready for a full marketing department. AKA, Small Wonder’s sweet spot.
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I work with:
founders
CEOs
growth teams
early marketing managers
Series A–C scale-ups
Fintech, Web3, SaaS, professional services, and premium-service businesses
My style suits companies that value authenticity, creativity, and strategic clarity.
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If any of these resonate, it’s time to start thinking about it:
“We have great product but our brand feels unclear.”
“Investors don’t understand what we do.”
“Our messaging is inconsistent.”
“We need to appear more credible to close bigger clients.”
“Marketing feels reactive, not strategic.”
“We need a unified brand before expanding internationally.”
“Our people don’t know how to articulate our brand in a consistent way.”
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Yes! I can support:
naming
positioning
brand foundations
tone of voice
messaging
brand narrative
visual direction
website structure
go-to-market strategy
Perfect for new companies or companies entering a new chapter.
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Brand sets the story; sales closes it. When brand and sales align, it shortens the sales cycle, increases lead quality and improves conversions. Clear messaging, strong positioning and well-defined customer touchpoints help sales teams communicate value more effectively.
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Investors look for clarity, ambition, and credibility. A strong brand communicates your value proposition, your vision and your traction. Clean messaging and professional brand storytelling make your company easier to understand and easier to back.